Homemade Kewpie Mayonnaise Recipe on Food52 (2024)

Make Ahead

by: Hannah Kirshner

October5,2021

3

5 Ratings

  • Prep time 10 minutes
  • Cook time 10 minutes
  • Makes About 1 cup

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Author Notes

There are several reasons that chefs, and seemingly every person in Japan, are obsessed with Kewpie mayonnaise and its brethren: It comes in a soft-squeeze bottle with a fine tip for zigzagging artfully across okonomiyaki, a bowl of rice, or an oversized fine-dining plate. It’s tangy, rich, and salty-sweet. And it’s packed with umami (not to mention fat).

That irresistible umami flavor is due to a lot of MSG, and gums and fillers help with the perfectly creamy texture. A homemade version will never be exactly like one off the shelf, but just like Hellmann's has its roots in a humble homemade sauce, so does Kewpie.

So what differentiates Japanese mayo, even in its humbler homemade incarnation? It uses only egg yolks as opposed to whole eggs (which commercial American mayo uses). The oil is a neutral-flavored one, such as canola—never olive oil like you might use for aioli. And instead of lemon juice for tang, it relies on vinegar. It’s a little sweet, too, but never as cloying as Miracle Whip.

I wanted to give you a recipe that won't require a trip to a specialty market or mail-ordering obscure ingredients. I do suggest using dashi to add umami without MSG (which, though not necessarily harmful, I consider cheating)—but you can omit it and still have a great mayonnaise. (Nancy Singleton Hachisu—whose books you should buy if you want to learn Japanese home-cooking—has a recipe for a version that’s as simple as egg yolk, oil, rice vinegar, and a touch of salt and sugar.)

To concentrate the tang and umami in my recipe without thinning out the mayonnaise too much, I cook down the vinegar and dashi. It only takes a few minutes and makes all the difference between ordinary and fantastic mayo! You might instinctively reach for rice wine vinegar when making Japanese food, but cider vinegar gets you closer to the taste of Kewpie.

Here’s a recipe that gets damn close to Kewpie, using simple home-cooking ingredients. Put this in a squeeze bottle and you’re ready to go!

Helpful tools for this recipe:
- Pewter Measuring Spoons
- Five Two Essential Saucepan
- Silicone Grip Whisk

Hannah Kirshner

  • Test Kitchen-Approved

What You'll Need

Ingredients
  • 2 tablespoonsplus 1 teaspoon cider vinegar
  • 2 tablespoonsdashi, homemade or instant (optional)
  • 1 large egg yolk
  • 1 teaspoonDijon mustard
  • 3/4 cupcanola oil
  • 1/2 teaspoonsugar
  • 1 teaspoonkosher salt
Directions
  1. In a small saucepan over high heat, bring the cider vinegar and dashi, if using, to a simmer (if you aren't using dashi, just simmer the vinegar). Cook, adjusting the heat to keep it simmering, not boiling, for 3 to 5 minutes, until reduced to about 1 tablespoon.
  2. Transfer the vinegar-dashi concentrate to a small bowl. Form a ring with a damp dish towel to rest your bowl on—this will keep it stable. Add the egg yolk and mustard and whisk to combine.
  3. Whisking constantly, very gradually drip in the oil down the side of the bowl into the yolk mixture. The mixture should emulsify and thicken.* You can drizzle a bit more quickly once the mixture is very thick.
  4. When all the oil has been incorporated, mix in the sugar and salt. You can add a little dashi or water to thin the mayonnaise so it will easily flow from a squeeze bottle but still hold its shape. It will thicken slightly once refrigerated. Transfer the mayo to a squeeze bottle. Refrigerate and use within 1 week.
  5. *If at any point the mixture breaks and separates instead of getting thick and creamy, don’t despair. Put a fresh egg yolk in a bowl and slowly whisk the broken mixture into it, as if it were the oil.

Tags:

  • Condiment/Spread
  • Sauce
  • Japanese
  • Vinegar
  • Egg
  • Mustard
  • Make Ahead
  • Simmer
  • Snack
  • Lunch

See what other Food52ers are saying.

Recipe by: Hannah Kirshner

Hannah Kirshner isauthor of Water, Wood, and Wild Things.She is a writer, artist, and food stylist whose work has appeared in The New York Times, Vogue, Saveur, Taste, Food52, Roads & Kingdoms, and Atlas Obscura, among others. Trained at the Rhode Island School of Design, Kirshner grew up on a small farm outside Seattle and divides her time between Brooklyn and rural Japan.

Popular on Food52

6 Reviews

Sydney May 29, 2020

Mine was not coming together with a whisk so I used a hand immersion blender instead and it worked great!

Rosalind M. December 29, 2019

From another Kewpie description: "Japanese mayonnaise relies on either apple cider or rice vinegar for a more subdued, sweeter tang."
Thank you for your posted recipe😃

John J. March 2, 2019

As soon as I saw cider vinegar instead of rice vinegar I instantly knew you have no clue about kewpie mayo. Do some research next time dumb ass.

Steven W. January 23, 2022

"A homemade version will never be exactly like one off the shelf,..." and then "I wanted to give you a recipe that won't require a trip to a specialty market or mail-ordering obscure ingredients."
Seems you neglected to read or maybe comprehend those two parts of the article, no? Aside from the insult, which I hope gets you banned, maybe try reading the whole article.

rockymtnneighbor July 23, 2016

This was a bit heavy on the salt for me (or maybe I reduced the vinegar/dashi too much) but the flavors are pretty close to what I remember kewpie mayo to taste like! Mine also came out more of a light-brown color (but again, probably reduced the vinegar/dashi too much).

Chef D. December 22, 2015

I love kewpie mayo! I also happen to have made a home made recipe for kewpie, see mine here: http://www.makesushi.com/kewpie-mayonnaise-recipe/ :)

Homemade Kewpie Mayonnaise Recipe on Food52 (2024)

FAQs

What is the secret of Kewpie mayonnaise? ›

The main ingredients of KEWPIE Mayonnaise are oil, egg, and vinegar. KEWPIE Mayonnaise is an "egg yolk type" mayonnaise, which contains egg yolk instead of whole egg. The secret of distinctively rich flavor is egg yolk.

What are the ingredients of Kewpie mayo? ›

Kewpie Mayo Ingredients

Kewpie mayo is made with pasteurized egg yolks, vinegar (a proprietary blend that's said to contain apple cider and rice vinegars, and possibly malt vinegar), vegetable oil and salt. In Japan, it also contains monosodium glutamate (aka MSG).

How to make regular mayo into Kewpie mayo? ›

Add sugar and rice vinegar in a pinch to make Kewpie mayo with regular mayo. It will not be the same as it lacks the rich egg yolk flavors, but this is the closest substitution. For 1 cup of American mayonnaise (I use Best Foods/Hellmann's Mayonnaise), add 2 Tbsp rice vinegar and 1 Tbsp sugar.

Is Kewpie mayo like Miracle Whip? ›

The egginess is certainly stronger because of the yolk content, but it isn't overpowering. There's no added sugar, so it doesn't have that cloying sweetness of a Miracle Whip." Its flavor is described as more "assertive" than common American brands.

What makes Kewpie mayo taste so good? ›

The egg yolks—precisely four in every 500-gram squeeze bottle—are an important source of amino acids that give Kewpie its signature savory taste and, to state the obvious, egg-forward taste. To balance out all that fatty goodness, Kewpie has the perfect amount of acid.

What makes Kewpie mayo better? ›

Kewpie is made with egg yolks so it's richer.

For starters, Kewpie mayonnaise — which is made with egg yolks and not whole eggs — has a richer, more velvety texture than regular store-bought mayo. It is not surprising, since they use a high proportion of yolks, which give it an egg-forward flavor.

What is a substitute for KEWPIE Mayonnaise? ›

To make a shortcut Kewpie mayonnaise substitute, combine 1 cup mayonnaise with two tablespoons of rice vinegar and one tablespoon of granulated sugar, either using a whisk or a blender.

What makes Kewpie mayo taste different? ›

Kewpie Mayo and American mayo don't taste alike

Kewpie also contains no sugar. The only sweetness in Kewpie comes from the eggs and vinegar mix, per Food & Wine. Thanks to the added MSG, Kewpie also has an umami savoriness melding with the tangy acidity that is lacking in traditional mayonnaise.

Is Kewpie healthier than mayo? ›

Like American mayo, Japanese mayo is high in calories and fat—1 tablespoon of Kewpie mayo contains 100 calories and 10 grams of fat, or 16% of your Daily Value. However, it's relatively low in sodium, 4% of your Daily Value, and contains no carbs or sugar.

How is Kewpie mayo made? ›

Japanese mayonnaise, also known as Kewpie mayonnaise, is a type of mayonnaise that is popular in Japan and other parts of Asia. It is made with a combination of egg yolks, vinegar, oil, and seasonings such as mustard, and has a distinctive creamy texture and umami flavor.

What mayo is closest to Kewpie Mayo? ›

Ajinomoto's mayonnaise is made with quality ingredients and has the same creamy texture and taste as Kewpie, making it an excellent substitution for the popular mayo brand.

Why is my homemade mayo so runny? ›

To sum up, if mayonnaise doesn't set or is too runny, there are two main reasons: the ingredients haven't been properly dosed or cold ingredients have been used. Either way, no need to worry: it's not too late to save your sauce.

Should I refrigerate Kewpie? ›

Products referred to as "salad dressings" like Miracle Whip, or other specialty versions like the Japanese Kewpie brand, all say to store in the fridge after opening. Always follow package directions when it comes to food storage.

What mayonnaise do chefs prefer? ›

If you're looking for a custardy mayo with the greatest umami oomph, it's got to be Kewpie.

What is the number one mayonnaise in the world? ›

1. Hellmann's Real Mayonnaise. This classic brand of mayonnaise continues to be a top-choice, and a kitchen staple.

What makes Kewpie Mayo taste different? ›

Kewpie Mayo and American mayo don't taste alike

Kewpie also contains no sugar. The only sweetness in Kewpie comes from the eggs and vinegar mix, per Food & Wine. Thanks to the added MSG, Kewpie also has an umami savoriness melding with the tangy acidity that is lacking in traditional mayonnaise.

Why is Kewpie mayo so sour? ›

A sweet, creamy mayonnaise with tangy undertones. Kewpie is a brand of mayonnaise made by the Kewpie corporation in Japan. It's made with rice vinegar rather than distilled vinegar. It also has a distinctive 'umami' taste because of the addition of Dashi stock to the recipe.

Why does Kewpie Mayo have a baby on it? ›

The Kewpie brand has been using the doll as its logo mascot since it began mayonnaise production in 1925. It's not entirely clear why Nakashima chose the Kewpie doll, but per the company's website, it was likely due to the fact that it was popular at the time.

Why does Kewpie Mayo taste weird? ›

Regular mayonnaise uses whole eggs and white vinegar whereas Kewpie uses only egg yolks and rice or apple cider vinegar. The result is an extra rich and thick texture with a bit more sweetness and tang. If you don't like mayo give Kewpie a try, it will surprise you how different they taste.

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